Email Archive

I never thought I would actually get any use out of my Maths degree, but I actually think looking at average calories for the week/month/year is one of the biggest factors of success I’ve had with myself and my clients’ body composition.

(Actually, averages are more like Junior...

I have been spending a lot of time doing laps of Clapham Common here in London and I need to address something I've been frequently observing.

Men in army pants, with women doing burpees, sprints and sit-ups in the park.

I'm guessing (hoping!) that they are ex-military that are now...

For legal reasons, let's talk about this hypothetical business called "Slimming Club"...

No no wait - let's call it "Skinny World".

"They'll never know" (tiktok reference)

Let's say that they charge everyone to weigh themselves in front of a group and are then...

Ok, so there probably isn't going to be a big secret to fat loss in this email.

I had a huge number of new people join the email list yesterday after I shared those images.

This makes me think that a lot of people were curious about how I changed my body over the last two months.

...

Online coaching has to be one of the most unregulated industries, but yet nearly anyone with over 10k followers is seen as some sort of expert.

I know that because everyone thought I was an expert in 2015 when all I had was a PT cert, a decent transformation photo, and 10k followers.

...

If there is one thing we will expect this week from clients, it is check-ins where they assign moral values to food. The good weather seems to encourage more eating and drinking, and that’s ok, but I’m already expecting some sentences like: 

“Oh god, I was so bad...

I’m sharing some common questions that we get from clients because I’m hoping it might help you realise some changes you could make to help you towards your goals, especially if you have fat loss goals.

“My meals are good. It’s just my snacking that I can’t...

Naturally, when people join The Furnace, a lot of them want a meal plan.

I get it.

It’s easy.

But I see it as pointless, in the long run.

You see, a meal plan is usually generic. This means that the amount of calories in this meal plan is usually not specific to...

Am I mad to tell you that one of the things I hear often from clients after a few weeks doing The Furnace is:

“I’m not seeing much progress”

So why am I telling you this?

Surely I want to tell you that my clients are making amazing progress after a couple of...

I asked on instagram the other day for ideas on content. I wanted to see what people were struggling with and how I could help them.

Surprisingly to me, many people said they just don't know where to start.

Since 2014, I’ve been sharing what I learnt when it came to...

Back when I tracked everything, all the time, I would be too afraid to stop using MyFitnessPal. 

Do you ever feel like that?

For me, the only times that I didn’t track, were on holidays, and at Christmas - where I would eat all around me because I had been quite rigid and...

First of all - have you ever looked at somebody and thought “Wow, they’ve gotten really fat” after their holiday?

Probably not.

Nobody is thinking that about you.

But it doesn’t matter what other people think. The most important thing is how you...